tVB 30:3 BUSINESS: HOW TO BUILD CIENTELE FOR NEW BUSINESS



tVB 30:3
BUSINESS TRAINING:
HOW TO BUILD CIENTELE FOR YOUR NEW BUSINESS


One thing you have is Ideas. Within them lie inventions and creations. However, to experience any form of financial power, regardless of how viable your Idea is, you must deal a death blow to selfishness. Selfishness is that negative character that holds back what should be given in exchange for a greater thing.

Everything in life responds to the Giver. I once heard someone say, “Life gives to Givers and takes from Takers”. So true! So what have you given to life? Or rather, what do you need to give that you're holding on to? George Washington Carver gave over 300 recipes from Peanut, Thomas Edison gave the incandescent light bulb amidst other inventions, Abraham Lincoln gave America leadership, Nigeria's founding fathers secured our national independence. Whenever a change in status is desired there must be a sacrifice. The capacity to get back from life, especially financially, lies in the measure of your willingness to release what is in your hands to others.

The 7th of the 10 Commandments of Turn-Ideas 2 Cash states; THOU SHALT BE WILLING TO GIVE FREE OFFERS!

The truth is, regardless of what you have to offer, what will give your business promise of survival is the ability to attract and retain paying customers. A free or low-priced offer is one sure-fire means to building and retaining a willing and paying clientele in a new business. It's not enough to tell them what they hope to benefit from using your product. Why not give them a chance to benefit from it for FREE? Where entirely free offers are not feasible, consider granting discounted prices with discretion. You could give time-bound offers, e.g. 'Order NOW, and get 20% off on all purchases before August 31, 2006!” But one caution, whether free or low-priced, DO NOT PRESENT A POOR PRODUCT OR SERVICE!

Don't offer free laundry services only to deliver torn or color-washed clothes to prospective clients.

BENEFITS OF FREE OR LOW-PRICED OFFERS

Free or low-priced offers give you low or no-risk opportunities to test the quality and acceptability of your product and even get free helpful feedback that could help you further develop your offering. It's an age-old principle called Giving and Receiving. The result is that over time satisfied users with good sense will be more disposed to paying your price since they gained high value when it was free or low-priced. That's one thing telecom providers are enjoying today.

Low-priced access and offers of free air-time over periods of time continue to harvest in new clientele and keep old ones loyal, buying, talking, and of course spending [the intended end result!] When you give free or low-priced offers on a high value product or service, your targeted clientele will probably get hooked on your product or service from the start and become willing to pay for the next use. One quality to ingrain in growing your new venture is the feeling in users that they're paying less than they're really getting.

Let's consider a hypothetical situation. Johnson wants to start out a Clothes Laundry business, and so personally announces from door to door all over the twenty streets in his immediate environment that, “YOUR CHOICE OF ONE OUT OF EVERY SIX ITEMS CLEANED FREE TILL END OF AUGUST 2006. FREE HOME DELIVERY BONUS FOR UP TO TEN ITEMS at the New Laundry Ventures”. What does this infer? One intending customer decides, “I'll make my suit the choice for free cleaning. My regular launderers don't have this offer.” That household digs up at least six items for washing to qualify for the 'free item cleaned' offer. They'll probably push up to ten low-risk items to qualify for free delivery as well. So doing they bring in business for Johnson.

If he visited only two hundred families, probably thirty will try him out within his offer period. If his services please and impress the trial customers they’ll probably tell their neighbours, friends and colleagues about one new guy who washes clothes for free. That's free advertising for Johnson, and by end of August 2006, he has thirty first-time, but potential, family clients on his client list. Likely fifteen of them will return for a second trial. One thing continues to lead to another, and Johnson gradually establishes a client base.

Now, all this while, Johnson's capital is his intelligence and ability to conceive, translate and execute ideas into feasible actions. And since customers pay an advance when they bring in clothes or when he picks them up, he has almost zero capital costs. Only physical and mental energy Johnson could even decide to start a Laundry Club where members pay a lump sum up-front that entitles them to ridiculous discounts over the year.

It works like the GSM companies' bumper air-time credit cards. With the free capital inputted into his new laundry business he can buy better equipment, and expand his services. Johnson steadily builds clientele and could decide, next, to grade his offers, such that each level of offer as a unique benefit, e.g. an up-front of N40,000 annually entitles you to half-time delivery over 12 months. Where regular delivery is two days, they get their clothes back in one day, etc. Notice what Video Clubs do. You can rent movies at very low rates as long as you are a registered member!

Often what people need is a little mental exercise. Just Think. The results are usually amazing. If you can conceive anything you can achieve it.

You too can succeed financially, and VB’s Turn-Ideas 2 Cash Seminars will teach you how. Be sure to register early for our upcoming seminar! We’ll send you a notification if you’ll send your Name / TI2C / Tel No to 0803 3075 969.

GET TRAINED TO START-UP AND MANAGE BUSINESS PROFITABLY @ Business Training

Best Regards

TOPE A. BANJO
Business Trainer and Author
Trains you to Start-Up and Manage Business profitably!

Enjoy Tope’s Business Training Services and Business Training Books available for purchase as: i) Epub Version @ Okada Books OR  ii) PDF Version @ VisionBuilders Resources





Contact:
Tel: 0803 3075 969
Instagram: @topebanjo
buildyourvisions@gmail.com

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#TrainToStartUpAndManageBusinessProfitably 

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